Superbowl Commercials 2018 and Rhetorical Situation

The purpose this is to persuade consumers to buy the new blazing Doritos and the new MTN DEW. They use things like fire breath or things that have fire coming out of them to describe how hot the Doritos are. However, the MTN DEW has the opposite affect it is cold, refreshing and they use cold things or things such as ice, lemons or limes to really exaggerate the flavor of this new drink. The difference between the dink and the chips s how they are showing both sides one really hot and the other super cold.

The purpose of this commercial was to show that you can anything if you can move. With this commercial has the main and only stance was to show that the brand Toyota offers great service to you because it allows you to do anything. They use the analogy of a professional skier who had to surpass the struggle of not having legs to become an extremely good skier and become number one. This audience more towards anyone and was really motivating; this was more of a video where you can do anything type of motivation.

Out of all of the commercials this one was the most funny. It uses lots of very common commercials that are usually played during the super bowl. It is being used to persuade people to use Tide because it will keep their clothes clean. That is why in every example they give for the Tide commercial there is always people with super clean clothes with zero stains on them.

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